
Online promotion is undertaken for all our customers either for the initial version of the design or over time. This involves enhancing various aspects of the website in conjunction with the customer's business requirements. This is an iterative process and a site which is optimised today will soon need further attention to remain optimal... In order to know that what we / you are doing is working, as in all kinds marketing online and other, it is essential to have some from off feedback... This takes the form of web site statistics, analytical tools such as Google Analytics and actual comments and bookings taken from by the customer...
Online promotion can take several forms but the most common is link building. This has 2 important facets... One is to build actual traffic via the link and the second is that one way search engines such as Google measure the value of a page is in the number and value of inbound links...